Standing out in the crowd and catching everyone’s eye? That is becoming increasingly difficult for a brand in the course of sensory overload. That’s why it’s important to create authentic content and package the message in a story. How do you do that? With an image film. However, today there are as many image films […]

The market is changing, internal processes are changing, technology is changing. Under these conditions, it is becoming increasingly important to train employees quickly and efficiently and to adapt them to the new circumstances. For this reason, more and more companies are turning to digital learning for training and development programs. The Corona pandemic has strengthened […]

For some, the future potential par excellence, for others merely a trendy phenomenon of the digital age, combined with a little Hollywood science fiction, a few buttons and gimmicks. We are talking here about artificial intelligence (AI). AI is a broad topic with many different subfields in many different industries. At Cleverclip, we are experts […]

In 2020, there were 3.96 billion users on social media, which is a relatively large potential reach for your business. However, it is mostly B2C companies that exploit this enormous marketing potential. Among B2B companies, there is often still a misconception that hearts, tweets and “thumb-ups” belong less in a professional business context. A false […]

A pop-up on a web page that just won’t go away? You click on a button and nothing happens? Images that just won’t load? A url that takes you to an error page? Ah, some web pages can be quite frustrating. These were all examples of a poor user experience (UX). And although user experience […]

Was sagen sie im Marketing? Content muss einen Mehrwert liefern? Die Zielgruppe aufklären? Bieten Sie eine Lösung für den “Schmerzpunkt”? Ja, so soll es sein. Dann gibt es aber auch einen Querdenker im Videomarketing, der seinen eigenen Weg gegangen ist: Das Teaser-Video. Denn wie der Name schon sagt, zielt dieses Format darauf ab, den Zuschauer […]

The internal communication has changed a lot, especially this year. Companies suddenly had to get ready for working remotely, manage the team and projects digitally online. It was a year that showed how important an established digital employee communication is. Companies that had recognized the trend years ago managed to maintain their corporate culture and […]

This year the normal everyday life has been a little bit broken, everything became a little more quiet and static. In digital life, on the other hand, exactly the opposite happened: Due to technological progress on the one hand and the sensory overload caused by conventional advertising formats on the other, the focus has shifted […]

The digital internal communication in the new normal  Internal communication goes far beyond simply talking and writing to employees. It is the basis for employee leadership, employee commitment and ultimately the foundation for a strong corporate culture. What exactly does all this look like in the “new normal”? Suddenly, the personal meeting, the everyday coffee […]

What survey trends can we expect for the upcoming year? This year has changed a lot. Our private life. Our professional life. All areas of life are being characterized by a technological and social change. And this change has also reached the market research. Motivating a user to participate in a survey has always been […]

Posts, Stories, Tweets, Likes, Uploads, Downloads…that is the everyday life of the average citizen. Since there is so much content out there, it is no longer enough to create static average content. The content must be appealing and inviting. In the area of data visualization, one format in particular has therefore proven itself: The infographic. […]

Interactive infographics: We show you the best Infographics already got a place of honor on our blog some time ago. They are considered to be a small powertool in content marketing, because they enable a multitude of complex information to be presented in an easily understandable, clear and precise way. But now we’re going to […]

Interactive content, interactive content, interactive content – I’m talking about it, other companies are talking about it, marketing experts and of course Sir Google are talking about it. Interactive content today includes a variety of different formats. While the internet is more or less oversaturated with information about video content, quizzes and calculators, interactive platforms […]

The best Landing pages 2020  The year is coming to an end so let’s review it a bit. For a change it is not about corona, vaccinations or choleric leaders. We focus on digital marketing and show you the best landing pages of 2020. A landing page is a tricky thing – either a top […]

Landing page Trends 2021 The technology continues to develop and with it arise new possibilities and requirements. This also applies to web design. Landing pages have proven to be important tools to generate leads and achieve conversions. However, to effectively reach the target group today, the site must be user-friendly, have an attractive design and […]

A WhatsApp message here. A short tweet there. In between, you send an e-mail or voice message. It’s no longer a secret that the way we communicate has changed over the recent years and decades. What happens in our private lives also applies to the communication within the company. The digitalization of internal communication. The […]

Surveys are not exactly a new groundbreaking invention. But since nowadays everything is about customer experience (CX), they are absolutely crucial. How else can you find out what your customers think about the product or service? Even if you assume that you know your customers well enough, without backing up your thoughts with actual customer […]

Who were you in a previous life? Which celebrity does your personality resemble? Which city are you made for? These and similar quiz questions are especially popular on social media. But a quiz can also be used in many different ways in a company and can also provide valuable customer information. And by that, […]

In my last post I have explained which elements should not be missing in an effective landing page. In addition to the clearly recognizable CTA, the product benefits, the “above the fold” rule, testimonials and a form, the landing page should also convince with a minimalist but attractive design. But what exactly does that mean […]

A well-designed landing page can be decisive for the success of your product sales, as it enables you to attract the right customers for exactly the right offer. Unlike regular web pages, it does not contain “unnecessary” information that distracts from the main goal. At least that’s the basic idea of a landing page. The […]

Anyone who is active in online marketing and did not exactly fall off the moon has certainly stumbled across the term “landing page”. But what is a landing page actually? What distinguishes it from the ordinary website? And why is it important? Stay tuned, in this post we address exactly these questions. Definition  So what […]

“Interactivity” and “engagement” are buzz words nowadays. Most of the time they revolve around outwitting some algorithms on social networks, putting on VR glasses and making everything a little bigger. But in fact, events are the most natural form of interactivity, aren’t they? People gather to interact and communicate with others.  But for some reason, […]

In our last blog post I was talking about the infographics being a powerful tool in content marketing. With the help of graphic elements and a creative design, an infographics communicates your message effectively, understandably and clearly to the target group and thus creates more brand awareness. Well, but how does that work in practice?  […]

I would like to dedicate today’s blog post to a very special all-rounder in content marketing. An all-rounder that has the ability to present complex issues visually and understandably and can even go viral when used correctly. I am referring to the “infographic”. And since infographics have established themselves as such an enormously powerful means […]

After we’ve already learned about what interactive content is, why we need it and what formats are available, the last question is: Where exactly can we use it? Regardless of industry and target group, there are countless options. Since we are all followers of the goldfish generation and rarely read long texts to the end, […]

Interactivity is the latest trend in marketing. And above all, it is a trend that will not get old that quickly. In one of our last articles we already explained what interactive content is and emphasized its importance in content marketing.  Through the multi-sensory approach, the user actively participates and therefore interacts much more with the […]

Videos are absolute power tools in content marketing. By using moving visual storytelling, you achieve a much higher engagement of the target group than with static content. However, most of us are only familiar with the play button, eventually we pause the video and maybe (if the content producer was particularly marketing oriented) on an […]

We all know the  course of an ordinary presentation: the speaker stands frozen in one place, clicks through the slides, with a monotony similar to a horizontal asymptote. After about 10-15 minutes the attention of the audience drops to zero. If the presentation lasts a little longer, speak into a crowd that scribbles some squiggly […]

Sef.Talk Remote Work – Tools and rituals In the last Sef.Talk episode we discussed tools, rituals and working atmosphere in the home office. Among the participants were Carlo Badini (CEO Cleverclip), Tobias Häckermann (CEO Sherpany), Cristian Grossmann (CEO Beekeeper). The discussion was moderated by Corine Blesi (Managing director Swiss Economic Forum). You can find all […]