Die besten Remote Work Tools für mehr Produktivität Fast alle wurden nach Hause geschickt, “Social Distancing” wurde zum neuen Gesellschaftstrend und im eigentlichen Büro bilden sich schon Spinnennetze und Staubmilben – Corona sei Dank. Mit anderen Worten: Die meisten von uns arbeiten von Zuhause. Das Home Office ist gerade in vielen Start-ups schon lange ein […]

Sef.Talk Remote Work – Company culture and community management  In the second Sef.Talk episode on April 30th, everything revolved around corporate culture and community management in the home office. How can a corporate culture also be established via digital channels? What role does personal contact play? How does the home office affect your own well-being? […]

Don’t do the following remote work mistakes with your employees  With the right approach, remote work enables especially new flexibility, increased productivity and happy employees. But remote work definitely requires more than just a “Google Hangout” and some typing at home. Remote Work requires persistence, a smooth internal communication and a slightly different approach to […]

Ways for more employee engagement in the home office The evening is getting closer, you look expectantly at the watch, the hour strikes and whoooosh…! You run to the time clock at a pace as if a masked mass murderer was after you and without even turning around you are out of office. Not investing […]

Under this year’ s motto “Walk the line”, the SEF (short for Swiss Economic Forum) motivates companies to take more risks and to be willing to experiment. A motto that has become even more important due to current events. Especially in this time of crisis, agility, innovative ability and the degree of digitalization play […]

Cleverclip employees presenting the advantages of remote work  “Work from anywhere” – this has been the motto of innovative start-ups and the absolute dream of many office stallions for several years. And what has been so hip and trendy for a long time for some people has become an unwanted challenge for the others.  Covid-19 […]

Just letting the employees do their work at home…? Does that work? Will an employee complete the tasks just as efficiently as from an office chair? And how exactly does a manager maintain overview? Does home office mean that we have to monitor employees 24/7? Maybe dial into their computers, monitor chats and localize them […]

Building an effective company culture when working remotely  The corporate culture is the basis for a successful company growth. And by corporate culture we mean much more than a ping-pong table in the coffee room, a few discounts for the next purchase or a free breakfast when the turnover has been good. Culture encompasses values, […]

Home office communication: 8 mistakes you should avoid Remote work and communication go hand in hand. Without intensive internal communication, we are all individual loners, working on separate activities in isolation from the outside world. Communication however is what unites us regionally, nationally, internationally, globally and makes us a team. A team that works towards […]

Tips for effective online meetings  Most companies have already switched to a home office culture due to recent events or are in the process of transformation. Therefore, online meetings play a particularly important role in today’s working life. And this applies to internal communication as well as to the communication with customers and business partners. However, […]

Improve the written communication with your remote employees A mutated virus has taken over globally. The streets are largely deserted, the widespread panic on a massive scale. Locked up in their own four walls suffering from existential fears, people are now sitting there, hoping this nightmare to end. What at first sounds like a well-made science […]

The year is 2020, the year in which we have to rely on an increasingly appealing marketing mix. The year in which we are increasingly perishing of the goldfish generation. The year in which we have to radically rethink our content marketing. With the rising challenges in content marketing, the increasing importance of interactive content […]

Electronic letters have been circulating around the world since 1971 – what a groundbreaking invention! A total of 2.9 billion e-mails were sent last year. And as that number continues to grow, so does the number of junk mail and disinterested subscribers.  Therefore it is becoming an ever greater challenge to assert oneself in this […]

A picture is worth a thousand words. A metaphor quoted to death, but with something in it in any case. In marketing it has long been said that visual elements are more effective than pure text. This is also proven by the principle “show don’t tell” . At Cleverclip, we like to live by this […]

Video Marketing as an effective content strategy  Competition is increasing across the industry, whereas the consumer’s attention span is decreasing and the daily stimulus satiation is reaching new dimensions. It’s no secret anymore that videos have established themselves in marketing as absolute all-rounders. Nor is it a new trend.  However, it is a trend that […]

Is sound design important for an explainer video? Well…Have you ever watched a film on mute with joy?  Played a video game without sound effects? Could you imagine “Star Wars” without the characteristic Jedi Knight music…? Or “Jaws” without the catchy two notes that made film music history?…Both are a proof of how effective music […]

Ever wished to look behind the scenes of a professional explainer video agency? Well then… welcome! Today we take you on an exclusive journey through the most important production steps of our explainer video!  From brainstorming and the first notes and sketches to the magical final product, enter the colourful explainer world and learn how […]

Explainer video costs – what to expect What does an explainer video really cost? – A frequently asked question. Very frequently. As soon as you deal with the topic of video marketing, you will discover a variety of answers online. Everything from CHF 350 to CHF 35,000, some of them are even absolute high end […]

The ideal explainer video length If you have already been involved in video marketing, you are probably also aware that shorter videos are more effective. At least that’s what they say.  Makes sense actually, since in the age of the goldfish generation we can barely focus on single task over a longer period of time. […]

The ultimate explainer video guide – From “zero” to “hero”  You have decided to include an explainer video in your content strategy? Fantastic! You have taken the first step towards more effective marketing. But every beginning is hard and the road to the perfect explainer video can be quite bumpy. To prevent you from being […]

Succeeding with a corporate video  Those of us who do not rely on video content today have lost. Don’t believe us? Then take a look at these numbers:  Up to 85% of consumers confirm that they are more likely to buy a product after watching a video.  66% of consumers prefer video content over static […]

Convince the industry-wide audience with explainer videos  Whether a lengthy presentation, a page-long product description, a novel full of facts and figures – all these formats have one thing in common: They are boring! To retain the audience’s attention in the age of sensory overload with such content and to anchor your message in their […]

The hard fight in today’s content marketing Are you finding it increasingly difficult to reach customers with your content marketing efforts? No one listens to you? Nobody reads your blog posts? Your social media channels are already covered with spider webs and the scents of decay? Your conversions continue to decrease? Then you should know […]

Steps for a successful product video  Sweatily, you’ve worked your fingers to the bone, your brain’s at peak performance, your financial resources at the very bottom and sleepless nights have been dragging on for months. And now you’re awaiting the big event with joy, excitement and nervousness. No, we are not talking about an arranged […]

How launch a product successfully  You have developed a groundbreaking product? Congratulations! Your company is facing an exciting time. But unfortunately the good idea is not enough, because now comes the real challenge: The product launch.  Today’s competitive environment, changing communication channels, a highly dynamic market and the stimulus satiation of the digital age result in […]

Convince investors properly Are you facing the big task of convincing potential investors? Are you trying to present your business idea vividly and standing a little on your toes? Whether in the “shark tank”, at another event or in a personal meeting, a well planned and first-class pitch deck is the be-all and end-all to convincingly […]

How immersive experiences can revolutionize the marketing  Today it is no longer enough to rave about the wonderful product features. The brand must tell a story. Storytelling has therefore become an absolute must in marketing. But not only that! In our last article, we emphasized the important role of interactive content in attracting viewers’ attention. […]

Interactive Content and its power in marketing  Static content is not very persuasive anymore – that’s what most of us already know.  Since your target group is not really engaging with static content, it drives only little success. Or even none?  We need content that encourages users to interact. Content that stands out from the […]

The 21 best explainer videos – a year in review More or less a year ago I presented you the best explainer videos from 2021. But also this year something has changed in the media industry and I would like to share the best explainers from this year with you. I have refined the best-of […]