Product video
Product videos illustrate the benefits of your product. Together, we look at how the product can solve the respective pain point of your target group and create your explanatory video from this.
What characterises good product videos?
A product video tells a story and solves a problem for your target group. It is important that there is a central message and that the video creates added value. The magic words are short, concise and informative. A call to action at the end of the video is also essential.
Let yourself be inspired
Product videos offer plenty of creative scope. We will be happy to advise you.
Appilcation Delivery on Azure
Nachhaltige Verpackungen
Cleverscreen
Breathe life into your products
In today's digital age, product videos are an indispensable tool for presenting your products in an appealing way. They enable a deeper connection with your audience and emphasise the special features of your offerings. With a professionally created product video, you can increase brand awareness and boost sales.
Detailed presentation
Product videos emphasise the special features and benefits of your products. Appealing visual effects are used to present the features and functionalities of your products in a detailed and impressive way. These videos allow viewers to experience your product from different perspectives.
Conviction and commitment
Product videos offer an excellent platform to convince and inspire potential customers. With emotional elements and convincing narratives, they strengthen the bond between the product and the audience. This type of video is excellent for capturing attention, arousing interest and ultimately influencing the purchase decision.
Our Customers
Customised solutions for start-ups and established companies from a wide range of industries.
Customer Statements
Structured and professional
Cleverclip used crisp explanatory videos to present our core messages precisely and concisely. The team understood our requirements straight away and our ideas were well received and integrated. Cleverclip works in a structured and professional manner, and the collaboration was flawless and pleasant at all times. Keep up the good work!
Uncomplicated and professional way of working
I appreciate the uncomplicated and professional way in which the Cleverclip artists work. The results are impressive and the collaboration gets better with every job.
Wir sind begeistert
Als Stiftung Swiss Bike Park waren wir begeistert vom Erklärvideo zum Second Life Battery Recharger. Das Video war schnell umgesetzt und präzise. Es half uns, die Funktionsweise des Second Life Battery Rechargers einfach zu erklären, sowohl bei Messen als auch bei Präsentationen. Die Zusammenarbeit mit Cleverclip war äusserst angenehm und effizient. Ihre Professionalität und Kreativität haben uns beeindruckt, und wir können Cleverclip wärmstens empfehlen.
Inspiring collaboration
The collaboration was uncomplicated, fast and inspiring. With its many years of experience, Cleverclip forces you to break away from (overly) complicated language and adopt a new perspective - it's worth it!
Schnell, effizient, partnerschaftlich
Eine sehr schöne Zusammenarbeit! Wir schätzten besonders die schnellen Feedbackzyklen, die zügige Umsetzung und die gemeinsame Kollaboration.
Strukturiertes Vorgehen und schnelle Umsetzung
Die Zusammenarbeit mit Cleverclip war sehr professionell und speditiv. Besonders beeindruckt hat uns das strukturierte Vorgehen mit einer klaren Timeline, was uns enorm bei der Planung geholfen hat.
Great experience with excellent results!
Cleverclip works professionally, efficiently and goal-orientated. Our wishes were taken seriously and yet the explainer video specialists never lost sight of the big picture. A wonderful experience that led to a very nice, exciting result.
We immediately felt understood by the team
Working with Cleverclip is uncomplicated, creative and to the point. We immediately felt understood by the team and were not disappointed: the results completely convinced us and our target group.
Proaktives Team & tolle Zusammenarbeit
Die Zusammenarbeit mit Cleverclip war toll. Das Team arbeitet proaktiv und die Reaktionszeiten sind kurz. Wir waren besonders beeindruckt von der klaren Struktur und dass wir immer wussten, wo wir gerade stehen und was als Nächstes kommt.
Complex becomes understandable
We value the consistent and creative implementation expertise, targeted and focussed on the essentials. Thanks to its flexible way of thinking, Cleverclip is able to present our highly complex content in a simple and understandable way.
Straightforward collaboration
The video, professionally narrated and produced by Cleverclip, explains our complex software in just 90 seconds. The collaboration was pleasant, uncomplicated and always comprehensible thanks to a convincing process.
The collaboration is uncomplicated, professional and refreshingly relaxed
We were looking for inspiring, entertaining educational and explanatory videos - in Cleverclip we have found a provider that can develop such formats precisely for us. The collaboration so far has been uncomplicated, professional and at the same time refreshingly relaxed. Many thanks for the realisation in a really tight time frame - we look forward to further joint projects!
Our award-winning team
We love to look at our clients' issues from a different perspective. Our mission: to rethink complex topics and convey messages clearly and with flair, no matter where, how or when.
Frequently asked questions about product videos
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What is a product video?
A product video is a video of your product or service. Well, that's about it, but we can say a bit more about it.
Well-known examples of product videos are:
Explainer videos
Celebrity marketing
How-to videos
Automated slideshows
Influencer videos
Interactive videos
Live launch/broadcasts
Teaser
With product videos you achieve the following
increased conversion rate
clear/impressive branding
improved reputation of your online presence
increased lead generation
lower churn rate
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How can I create a product video?
There is a rough division in the creation of product videos: internal or external.
Internal
If you want to create a product video yourself, we can recommend the following online tools:
Biteable
Vyond
Powtoon
Animaker
With these tools, you can edit, animate, add sound and finalise your video without a design team. You don't need any special previous knowledge either - and the best way to learn is still by doing!
Never forget the three criteria of a good product video when creating it: target group-orientated, composition and message.
External
If you are looking for external support for your video, you can either look for freelancers or an agency. If you don't have that much budget available, then you should hire freelancers. Freelancers are not tied to a company, so they are very flexible. They also have a wide range of skills. Depending on the freelancer, you may need less or more for your video. When hiring a freelancer, you need to make sure that you have someone for every step - from the script to the sound design. Agencies take over the entire production of your video - all you have to do is answer questions so that the agency has all the necessary information. An agency is certainly not one of the cheapest options, but they will deliver first-class quality and optimise your message to achieve the greatest possible ROI for you.
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How long should a product video be?
The length of a product video depends on many factors: Goal, target group, product, intended use, content... We could make the list much longer, but we'll focus on the most important aspect: it depends.
The attention span of the target group is very short. So if you want to attract users to your website or keep them on your website with a product video, then anything over a minute is too much. Videos that are too long do not generate leads and increase bounce rates.
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What makes a good product video?
A good product video achieves its goal. Only when you have clearly formulated your goal can the video itself be refined.
We pay attention to the composition of:
Text
animation
sound
Using storytelling, i.e. the interplay of text, animation and sound, we package the viewer's pain points into a story that appeals to them and won't let them go. Of course, the technical components must also be taken into account.
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When should I use a product video?
Product videos are related to your products or services, but still offer enough freedom to be flexible.
Possible uses are:
New website: Show your visitors the most important facts about your products in an exciting and refreshing way.
Product launch: Convince your target groups (customers, investors, etc.) with the right data and arguments in concise product videos.
Paid ads: Reach out to the countless potential customers on social media and bring your product directly to your target group.
Social media engagement: Use the power of likes, shares and comments to make your product or even your entire company better known.
Newsletter: Leave boring newsletters behind and give recipients a reason to look forward to your newsletter.
Trade fairs: Maximize your reach at trade fairs by not only actively but also passively convincing people of your product.